Good people. Building great businesses. Together.
Nobody else understands what’s it’s like to sit in that chair.
Your team sees you as the boss. You can’t waver in front of your clients. Your family sees you as distracted, and your friends think you've "made it."
The challenge you face everyday:
You can't tell your team you're worried the contract won't renew.
You hesitate to tell your spouse you're not sure the new strategy will work.
Your kids wonder why you're short-tempered lately.
You lie awake at night wondering if you're one bad decision away from losing everything you’ve built
So you smile. You project confidence. You make the call, and you carry the weight alone.
Until something breaks. Maybe it’s your health. Maybe it’s your marriage. Maybe it’s your confidence or drive to keep pushing forward.
We understand. We’re there too.
Your insurance policy—your hedge against the inevitable storms in business, is your trusted board of advisors. Your brilliant, generous peers who’ve been there, and who are there for you!
The Sounding Board® is a highly selective community of non-competing CEOs who meet monthly to tackle real challenges, celebrate wins, and hold each other accountable—not just to revenue targets, but to being the business leaders, parents, and partners we were meant to be.
A proven model. A brilliant community.
Peer-advisory, CEO roundtable groups are certainly not a new proposition.
What distinguishes The Sounding Board® from the competition is our holistic approach prioritizing:
High-level peer collaboration
Success in both business and family/personal relationships.
Building a broader community of connected, supportive local leaders.
Ours is not a business coaching model, but rather a facilitated, member-focused dynamic, surrounding members with brilliant, deeply-committed peers within each facilitated group, and curating opportunities to engage with the larger CEO community as we grow.
The storm is coming. You just don’t know when.
The Market Shift
Your biggest customer gets acquired and the new owners want to renegotiate terms. Or don't renew. Or a competitor launches at half your price. Or the regulations change overnight.
The People Crisis
Your COO quits with no notice. Your top salesperson poaches half your team. Or someone you trust has been embezzling, or an HR issue that was mishandled devolves into a lawsuit.
The Cash Crunch
Growth outpaces cash flow. A client pays 90 days late. Your bank changes their lending criteria. You need capital and your options are all bad.
The Bad Decision
You hired wrong. You expanded too fast. You trusted the wrong partner. You ignored the warning signs. And now you're trying to fix it while running a company.
The Personal Breaking Point
Your marriage is suffering. Your health is declining. Your kids are struggling, and you realize you've been building a business at the expense of everything that actually matters.
Let’s weather the storm together.
Who we are. What we believe.
We believe great CEOs are not just effective leaders, but also great parents, partners, and people. We're building a community where you can be both ambitious and authentic, driven and present, successful in both the office, and at the dinner table.
The Sounding Board® Cultural Commitments:
Being invested in each other’s success. We are committed to being present, going deep and working hard in the service of each other’s companies and families.
Committed to moral and ethical leadership. We do the right thing for the right reasons — profitably, and hold each other accountable to do the same.
Compassionate candor. We say what we mean, and mean what we say, without being mean when we say it.
We solve big problems. We know that time is our most precious resource and we spend our time working on important, complex and impactful issues.
Celebrating our humanity. We create a powerful space that celebrates and honors vulnerability, humility, and authenticity.
Being present for our families. We believe that success in business at the expense of our personal relationships is failure.
Your Group Leader — David Avrin, CSP, GSF
As a veteran CEO group leader from the world’s leading CEO organization, David Avrin has facilitated and presented for over 500 CEO group meetings as well as conducted hundreds of hours of executive coaching sessions. A master facilitator and business consultant, David Avrin has served as a catalyst for profound business conversations for over three decades.
An in-demand international keynote speaker and business strategist, David has worked with organizations and presented for audiences in 29 countries on 6 continents around the globe. (www.DavidAvrin.com) He also is the author of seven books translated into six languages.
A self-professed “sappy dad and doting husband” David is committed to building up people, celebrating success and loving hard. As recent empty-nesters (5 grown and gone!), David and his wife Laurel (just earned her Masters Degree in Organizational Psychology) live happily in the Denver suburb of Highlands Ranch, Colorado.
We have one seat available. Are you the right fit?
Our Sounding Board® CEO roundtable groups are comprised of committed, compassionate leaders from non-competing industries, so we always have just one seat per industry available in each group — until we don’t. When the seat is filled, it stays filled, often for years. That’s why we don’t ever recruit. Instead, we evaluate prospects for fit, wisdom and commitment to success — both professionally and personally.
Curious? Let’s grab a cup of coffee or schedule a Zoom call. David@DavidAvrin.com
The Sounding Board® Member Benefits Include:
Monthly half-day+ board meetings
Issue processing/deep discussion
Expert speakers to help “sharpen your saw”
Monthly all-city member CEO community breakfasts
All-member social gatherings
Accountability and learning
High-level collaboration
